LOREN IA represents the meeting of Brazilian business experience, a vision of international expansion and technological innovation applied to beauty. Its path brings together skills built over decades in strategic sectors and a proposal for developing brands that can speak to markets and consumers in different countries.
Leading this path is Carlos José Rodrigues, a businessman with about 30 years in the construction sector and experience in import and export operations. His experience in building and running businesses helped create a corporate structure oriented toward diversification, the development of new markets and the building of lasting commercial relationships.
To drive a new stage of growth, Fabíola Belmonte took over the executive leadership of the project, bringing experience in large companies, international expansion, foreign trade (Comex), import, export and the structuring of multicultural operations. Her work has focused on market innovation, brand architecture and the strategic connection between Brazil and the Asian beauty industry.
From this convergence came the positioning of LOREN IA: a Brazilian brand with its own identity, specialized in hair and cosmetic solutions, from wigs, lace wigs, mega hair and afro hair to haircare and skincare products, and guided by industrial partnerships and product development in China and South Korea.
The integration of market knowledge, international trade experience and industrial development capacity supports LOREN IA's ambition to bring technological innovation, diversity and commercial accessibility closer together in different markets. More than selling products, the brand seeks to create connections between industry, professionals, distributors and consumers.
